Newsroom Nigeria
  • Home
  • About Us
  • Advert Rates
Sunday, February 5, 2023
  • Login
Advertisement
  • Home
  • News
  • Business
  • Politics
  • Sports
  • Entertainment
No Result
View All Result
  • Home
  • News
  • Business
  • Politics
  • Sports
  • Entertainment
No Result
View All Result
Newsroom Nigeria
No Result
View All Result

Union Bank Unveils Brand New Sonic Identity – The Sound of Union

At 105 years, we are entering into a new era of identity and the Sound of Union represents a milestone for us.

Newsroom Nigeria by Newsroom Nigeria
December 2, 2022
Reading Time: 2 mins read
Union Bank Unveils Brand New Sonic Identity – The Sound of Union
Share on FacebookShare on Twitter

Union Bank of Nigeria has launched a brand-new sonic identity tagged ‘The Sound of Union. At 105 years, the Bank is now leveraging the universality of music to engage with new and existing audiences through this unique sound identity.

The Bank tapped prolific and award-winning music producer Tee-Y Mix, to create a timeless sound and interpret it across multiple genres for today’s and tomorrow’s generations.
Speaking about The Sound of Union during the official Twitter Space unveiling, Ogochukwu Ekezie-Ekaidem, Chief Brand and Marketing Officer, Union Bank, spoke about why the Bank is unveiling the sound identity at this time. She said:
“Over the past couple of years, Union Bank has gone through significant evolution and as a team, we are constantly thinking of ways to connect with our audiences – new and existing. At 105 years, we are entering into a new era of identity and the Sound of Union represents a milestone for us. We have produced a distinct tone and instrumental melody spanning five music genres drawing on our local culture to connect with audiences across different geographical zones. We believe we are the first Nigerian bank to create an identity using sound, and not just a one-off jingle or payoff. This launch underscores our commitment to providing the simplest and smartest solutions while offering the best experience for our customers.”

To launch the sound identity, Union Bank has partnered with Boomplay to release an EP which will include the five genres of the melody which will make the EP available exclusively to Boomplay subscribers for a period before it is available on other other platforms.
Also commenting during the Twitter Space, about the audio distribution partnership between Union Bank and Boomplay, James Afuwape, Marketing Manager at Boomplay said:
“Boomplay is the largest and fastest growing streaming platform in Africa, and we are passionate about building and sustaining the music culture and consumption in Africa. We do this by leveraging partnerships and collaborations and this one with Union Bank was one we couldn’t pass up on. The Sound of Union is a unique project, and we are honoured to use our platform to help amplify the sound.”

This Might Also Interest You

Cash Agony: CBN Orders Banks To Pay New Naira Notes Over The Counter

IFC Partners Nigeria’s Union Bank to Support Trade, SMEs

NEW NAIRA: ELECTION RIGGERS ARE PUSHING FOR ANOTHER DEADLINE EXTENSION – ATIKU

CBN SAYS BANKS WILL COLLECT OLD NAIRA NOTES AFTER EXTENSION DEADLINE

The Sound of Union EP is now streaming exclusively on Boomplay. Click here to listen

 

Previous Post

OIL DERIVATION, SUBSIDY AND SURE-P REFUNDS: NINE OIL PRODUCING STATES RECEIVE N625.43 BILLION IN TWO YEARS; N1.1 TRN STILL OUTSTANDING

Next Post

Giving.NG Partners Shoprite Nigeria on 40 Days of Giving Campaign

Related Posts

Cash Agony: CBN Orders Banks To Pay New Naira Notes Over The Counter
BANKING

Cash Agony: CBN Orders Banks To Pay New Naira Notes Over The Counter

February 2, 2023
IFC Partners Nigeria’s Union Bank to Support Trade, SMEs
BANKING

IFC Partners Nigeria’s Union Bank to Support Trade, SMEs

February 2, 2023
FUEL, NAIRA SCARCITY: APC ACCUSES “FIFTH COLUMNISTS WORKING IN CAHOOTS WITH PDP”
BANKING

NEW NAIRA: ELECTION RIGGERS ARE PUSHING FOR ANOTHER DEADLINE EXTENSION – ATIKU

February 2, 2023
FUEL, NAIRA SCARCITY: APC ACCUSES “FIFTH COLUMNISTS WORKING IN CAHOOTS WITH PDP”
BANKING

CBN SAYS BANKS WILL COLLECT OLD NAIRA NOTES AFTER EXTENSION DEADLINE

January 31, 2023
Ecobank wins Best Place to Work in Africa 2022 Award
BANKING

Ecobank wins Best Place to Work in Africa 2022 Award

January 30, 2023
FUEL, NAIRA SCARCITY: APC ACCUSES “FIFTH COLUMNISTS WORKING IN CAHOOTS WITH PDP”
BANKING

BREAKING: CBN Extends Old Naira Use Deadline Till February 10

January 29, 2023
Next Post
Giving.NG Partners Shoprite Nigeria on 40 Days of Giving Campaign

Giving.NG Partners Shoprite Nigeria on 40 Days of Giving Campaign

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Cash Agony: CBN Orders Banks To Pay New Naira Notes Over The Counter

SALE, ABUSE OF NAIRA: IGP ORDERS  ARREST OF VIOLATORS

February 3, 2023
Redesigned Naira Notes: ICPC arrests Bank Officials in Abuja, Osogbo

Redesigned Naira Notes: ICPC arrests Bank Officials in Abuja, Osogbo

February 3, 2023
EFCC Grills Actress Over Spraying, Stepping On New Naira Notes

EFCC Grills Actress Over Spraying, Stepping On New Naira Notes

February 3, 2023
MARWA CHARGES RELIGIOUS LEADERS TO PREACH ANTI-DRUG SERMONS

MARWA CHARGES RELIGIOUS LEADERS TO PREACH ANTI-DRUG SERMONS

February 3, 2023
N13b Judgment Debt: GTBank Takes Over Stallion Nigeria’s Assets

N13b Judgment Debt: GTBank Takes Over Stallion Nigeria’s Assets

February 3, 2023
  • Home
  • About Us
  • Advert Rates

© 2022 Newsroom Nigeria is published by Newsroom Communication Services, a Media and Communication Company.

No Result
View All Result
  • Home
  • News
  • Business
  • Politics
  • Sports
  • Entertainment

© 2022 Newsroom Nigeria is published by Newsroom Communication Services, a Media and Communication Company.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In