Julius Berger Nigeria Plc, has for the 7th consecutive time won top rating as“Nigeria’s Most Valuable Brand in the Building and Construction Services Category” at the Top 50 Brands Nigeria Awards.
At a ceremony to unveil the Top 50 business brands in Nigeria last week in Lagos, the highly acclaimed construction experts, again retained its leadership position in Nigeria’s engineering construction sector in recognition of its outstanding and ever trustworthy quality, brilliant innovativeness and operational best international standards and practice in the building and construction industry for the year 2022.
At the annual national brands evaluation event anchored in Lagos, where who is who in the various industrial sectors are assessed and named with ranking awards, Julius Berger Nigeria Plc emerged the winner in the building and construction sector with a Brand Strength Measurement, BSM, of 66.5, notching up an additional 6 points to strongly beat and best its own previous brand performance record of 60.5 points at the previous 2021 ratings.
The Chief Executive Officer of Top Brands Nigeria, Taiwo Oluboyede in his opening remarks at the landmark event congratulated Julius Berger Nigeria Plc and other sectoral winners declaring that, “…today, these are the Best Brands in Nigeria”.
According to Mr. Taiwo Oluboyede, the CEO of Top Brands Nigeria, the drivers of the #TOP50BRANDSNIGERIA awards, the Brand Strength Measurement (BSM) ratings of nominated companies are determined by their consistency of corporate mission, professional resilience, individual Brand Identity, Client Retention, Quality Elements, Market Category Leadership as well as a brand’s Diversification activities and Productivity. Other BSM assessment considerations include Innovation, National Spread, Online Engagement and a brand’s Corporate Social Responsibility and Environmental Consciousness and engagement. According to Taiwo Oluboyede, “…This becomes the objective measurement and merit-driven outcome of the annual brand research endeavour, where we evaluate a brand’s ability to deliver on its promise to its customers or clients who consume its products and services from the customers’ or consumers’ point of view….”
Congratulating Julius Berger at the unveiling of the 2022 awards in Lagos, Taiwo Oluboyede reiterated that“…the engineering construction leader is a company seized of a progressive and open-minded corporate culture constantly progressively driven by a development and growth-oriented Board and executive management. The company empirically never stands still in its efforts to drive both the Organization and its clients’ developments forward to its sworn allegiance to good success”.
Julius Berger at this year’s event was also again positively cited and commended by Taiwo Oluboyede for its consistent business culture of punctuality and capacity to arrive on schedule and well prepared for maximum productivity in all of its projects and operational tasks with ready clients.
The CEO of BrandNigeria, Taiwo Oluboyede, had earlier noted that since the advent of Julius Berger in Nigeria for the construction of Eko Bridge in Lagos in 1965, the engineering construction company has historically and decisively stood strong as a preferred partner for project success anywhere there is an engineering challenge in the country
Besides Julius Berger Nigeria Plc, other winners at the 2022 BRANDNIGERIA TOP50BRANDS Award event included the Dangote Group, Globacom, Lafarge, MTN, Oando, FCMB, Access Bank, Coco-Cola, Zenith Bank, First Bank, Guaranty Trust Bank, UBA Plc, Nestle, Cadbury, BUA Group, Fidelity Bank, Total energies, Guinness, Airtel, Nigeria Breweries, Toyota, P&G, Channels Television, Samsung, Multichoice, etc.
