Friday, June 27, 2025
  • About
  • Advertise
  • Careers
  • Contact
Newsroom Nigeria
  • Home
  • News
    • Across the Nation
    • Crime Watch
    • Metro
    • Political Arena
  • Politics
  • Opinions
  • Crime and Court
    • Judiciary
  • Business
    • Banking
    • Business and Economy
    • Business Life
No Result
View All Result
Newsroom Nigeria
Home Entertainment

AFRIMA Partners Stakeholders to Actualise AU’s Vision on Creative Economy 

In a presentation at the event, Sola Dada, AFRIMA's Director of Stakeholders Engagement, Media, and Communications (Global), took the audience through the organisation's activities since its inception in 2014, tailored towards promoting music, arts, and culture

Newsroom Nigeria by Newsroom Nigeria
October 12, 2024
in Entertainment, Metro
Reading Time: 3 mins read
0
SHARES
Share on FacebookShare on Twitter

 

As one of the institutions championing positive change in the global entertainment industry, All Africa Music Awards (AFRIMA) has reaffirmed its commitment to the growth of Africa’s creative economy by partnering with critical stakeholders to align with the African Union’s vision for cultural and creative development, as outlined during the recently concluded 6th Pan-African Cultural Congress (AU/PACC6) in Moroni, Union of Comoros.

Related posts

Change of Guard at Rotary Club of Ikeja-Alausa Central as Akintunde Hands over Presidency

June 16, 2025

Oyo  Re-Affirms Commitment to Resilient Cities

June 7, 2025

It was a gathering of key stakeholders, including Pan-African cultural institutions, artists, cultural workers, and policymakers in the East African country, at an epoch-making event held between September 25 and 27, 2024. At this event, a framework for action aligning national and continental policies was developed, emphasizing the development of arts and heritage as crucial to achieving the AU’s Agenda 2063 vision.

In a presentation at the event, Sola Dada, AFRIMA’s Director of Stakeholders Engagement, Media, and Communications (Global), took the audience through the organisation’s activities since its inception in 2014, tailored towards promoting music, arts, and culture on the continent and the sustained effort to collaborate with other industry institutions to deepen the entertainment ecosystem in Africa.

“AFRIMA has successfully collaborated with policymakers, governments, African artistes, producers, record labels, promoters, publishing companies, media and the African Union Commission (AUC) to celebrate and promote African music globally,” Dada told the conference. “Through our seven core pillars, namely Music Awards, Music Festivals, Music Business Hub, Talent Discovery and Promotion, AFRIMA Creative Academy, Advisory and Policy Debates, Corporate Social Responsibility and Advocacy, we have positioned African music as a tool for integration, inclusivity, economic prosperity, and world peace.”

He said as the longest-running African music award platform with a global reach, AFRIMA plays a critical role in enhancing the visibility of African music.

Dada added that. ” AFRIMA’s events bring together thousands of music artistes, actors, celebrities, governments, and professionals from around the world to continent’s cultural significance on the global stage.

“Through our partnership with the AU and other stakeholders, AFRIMA is well-positioned to support the implementation of policies that will drive the growth of Africa’s creative economy. With a focus on integration, innovation, and cultural preservation, AFRIMA and the AU are set to make significant strides toward the Africa We Want as envisioned in Agenda 2063.”

The AU/PACC6, held under the theme “Arts, Culture, Heritage, and Education: Levers for Buildings Africa We Want,” served as a platform for Pan-African cultural institutions, cultural workers, and experts to engage in discussions on how to leverage these sectors to build a stronger African identity.

The congress concluded with a framework for action designed to guide cultural and educational development across the continent.

The congress resulted in several key resolutions aimed at strengthening Africa’s cultural sectors, including support for national cultural policies, engagement of youth and women, heritage preservation, promotion of African languages, and cultural exchange programmes that allow African youth to collaborate, showcase their work, and learn from one another.

In her opening remarks, Mrs. Angela Martins, Acting Director for Social Development, Culture, and Sport at the African Union Commission (AUC),  highlighted the rapid growth of Africa’s cultural and creative industries, referring to them as the continent’s “new crude oil” due to their increasing global economic influence. Martins called for greater investment in the sector, citing AU Assembly Decision 772, which advocates for allocating at least 1% of national budgets to arts, culture, and heritage.

As part of the AU’s efforts, she announced the development of an arts education policy aimed at integrating arts education into school curriculums across Member States.

“This policy aligns with the AU’s theme of the year for 2024 and aims to nurture young talent from an early age,” she said.

Martins praised the efforts of key institutions in the entertainment, art and cultural space including AFRIMA which she described as “Africa’s global music awards and longest-running music award platform, with a huge global appeal, diaspora audience, and youthful fans.”

The main events of AFRIMA are usually broadcast live to over 84 countries around the world after a continental and global roadshow, with thousands of music artists, actors, celebrities, members of the diplomatic corps, professionals in the creative space, tourists, media and fans from all over the world converging on the host country.

Pix Caption:

Pic 1. Cross section of participants including AFRIMA’s Director of Stakeholders Engagement, Media, and Communications (Global), Sola Dada during the recently concluded 6th Pan-African Cultural Congress (AU/PACC6) with the theme “Arts, Culture, Heritage, and Education: Levers for Buildings Africa We Want” held in Moroni, Union of Comoros

ShareTweetSendShareShare
Previous Post

Court of Appeal Rules in Favour of Nigerian Communities over Alleged Pollution by Oil Giant, Shell

Next Post

ALAKE ON RESCUE MISSION: A REVIEW

Related Posts

Metro

Change of Guard at Rotary Club of Ikeja-Alausa Central as Akintunde Hands over Presidency

June 16, 2025
Metro

Oyo  Re-Affirms Commitment to Resilient Cities

June 7, 2025
Faith&Religion

ASIWAJU OF ORO SALUTES OLORO, ORO PEOPLE AT SALLAH

June 6, 2025
Metro

PLASTIC WASTE HAS BECOME A SILENT INVADER OF OUR HOMES, FOOD CHAIN, SAYS OLAWEPO-HASHIM ON WORLD ENVIRONMENTAL DAY

June 5, 2025
Metro

KWAGA CELEBRATES KWARA SPEAKER  ON HIS BIRTHDAY CELEBRATION

June 1, 2025
Metro

Oyetola Flags Off 3,500 Life Jacket Distribution Campaign in Lagos

May 28, 2025
Next Post

ALAKE ON RESCUE MISSION: A REVIEW

RECOMMENDED NEWS

Reminiscence: How Buhari’s Handlers Try to Ruin Me Over 2019 Presidential Attempt – Gbenga-Hashim

2 weeks ago

FIRSTBANK BOOSTS BUSINESS OPERATIONS OF CUSTOMERS WITH BOUQUET OF RETAIL PRODUCT OFFER

3 years ago

NDLEA Burns1.8 tons of cocaine, as Marwa Promises Drug Cartel Tough Time

3 years ago

VIEWPOINT: A WORLD, A CONTINENT IN A TRANSITION, BY BOLA AHMED TINUBU

1 year ago

FOLLOW US

POPULAR NEWS

  • TAU Students Win Big   at National Innovation Challenge

    TAU Students Win Big   at National Innovation Challenge

    0 shares
    Share 0 Tweet 0
  • Troops Foil Deadly Terrorist Attack In Niger State, Lose 17 Soldiers

    0 shares
    Share 0 Tweet 0
  • ADEBAYO HELD ALOFT THE BANNER OF THE UPN, LED BY OBAFEMI AWOLOWO, TINUBU PENS TRIBUTE TO A TRUE STATESMAN

    0 shares
    Share 0 Tweet 0
  • TINUBU SIGNS  FOUR TAX BILLS INTO LAW TO TRANSFORM FISCAL, REVENUE FRAMEWORK

    0 shares
    Share 0 Tweet 0
  • NEW TAX LAWS, THE WAY FORWARD FOR NIGERIA’S PROSPERITY, SAYS TINUBU

    0 shares
    Share 0 Tweet 0
Newsroom Nigeria

This independent, liberal online news platform aims to inform citizens about important issues. NEWSROOM NIGERIA covers political, business, economic, national, and international news. They are committed to journalism ethics and hold the government accountable.

  • About
  • Advertise
  • Careers
  • Contact

© 2025 Newsroom Nigeria - Designed by Semasir Connect.

No Result
View All Result
  • Home
  • News
    • Across the Nation
    • Crime Watch
    • Metro
    • Political Arena
  • Politics
  • Opinions
  • Crime and Court
    • Judiciary
  • Business
    • Banking
    • Business and Economy
    • Business Life

© 2025 Newsroom Nigeria - Designed by Semasir Connect.